Starbucks Embarks on an NFT Odyssey, Gauging the Intersection of Loyalty and Blockchain
- Carleton Nitzsche
- October 3, 2023
- NFT, Crypto
- Blockchain, NFT, Starbucks
- 0 Comments
Starbucks tests “Starbucks Odyssey,” adding NFTs to its loyalty program. Members can earn NFTs and Odyssey Points through online activities. Key Points Navigating through the emergent landscape of Non-Fungible Tokens (NFTs), Starbucks is testing the waters with Starbucks Odyssey, an extension of its Rewards program, which involves NFTs as a facet of its customer loyalty strategy. Regular Starbucks Rewards members …
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