Starbucks Embarks on an NFT Odyssey, Gauging the Intersection of Loyalty and Blockchain
Starbucks tests “Starbucks Odyssey,” adding NFTs to its loyalty program. Members can earn NFTs and Odyssey Points through online activities. Key Points Navigating through the emergent landscape of Non-Fungible Tokens (NFTs), Starbucks is testing the waters with Starbucks Odyssey, an extension of its Rewards program, which involves NFTs as a facet of its customer loyalty strategy. Regular Starbucks Rewards members …
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